China's mobile phone is a long way to go American operators do not feel bad about new OEM brands

[Global Network Technology Reporter Chen Jian] There is no doubt that Chinese mobile phone manufacturers have become big players in the global market, especially in India, Russia and Africa. The market is very popular, but if you look to the US market, Chinese mobile phones will still be successful. Long way to go.

"On a global scale, China's mobile phone OEMs have more than 43% of the smartphone market share, but only 18% in the United States," said Jeff Fieldhack, research director at Counterpoint.

Some articles pointed out that currently ZTE and Alcatel have entered the top five sales of U.S. carriers and have a solid sales base in the prepayment channels. Lenovo is still a well-known supplier of Verizon. However, other brands are still struggling in the US open market. Why do OPPO, Vivo, Huawei, and other companies want to gain a firm foothold in the United States?

Counterpoint research director Fieldhack said: “In the United States, operators still dominate. The US smart phone market is dominated by Verizon Wireless, which has 147.2 million users (Q2 2017), and second place AT&T Mobility, with 138.8 million users. (Q3 Q3) and the third T-Mobile US, with 70.7 million users (Q3 2017).

New customers in operator-controlled markets face many obstacles, operators continue to control 70% of sales in the United States, and US operators are not interested in establishing mobile phone OEM brands.

U.S. operators are concerned that new OEMs do not have the ability to promote their products. If they are likely to face a large number of lawsuits after entering the United States, operators will also face a lot of energy and time to deal with these lawsuits and goods. The U.S. market has already been established. To open the market, it takes a lot of money to promote products, and it is easily overwhelmed by the market.

The most important thing is that, as a mature market, the United States has more than 50% of its shares being controlled by Apple and Samsung. Therefore, to become the top five OEM manufacturers in the U.S. market, a combination of hardware and powerful marketing will be required in order to make a difference and switch users from one system or another.

U.S. experts also pointed out that to open the U.S. market, it takes many years to spend a lot of patience. If you come up with one or two operators to test the water is very difficult to succeed. The article suggests that you can gradually infiltrate into a more competitive market by fostering local support and R&D, and slowly infiltrating through small channels.

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