The domestic designer channel grabbing battle has entered a stage of white-hot. At present, most LED companies in China do not understand lighting designers. There is a blind spot between LED design and product demand.
LED completely replaces "difficult" in the short term
The stage lighting design of this year's Spring Festival Gala will make ordinary people realize the stage effect brought by LED lighting for the first time. Stage lighting creates an atmosphere, the rhythm of light blends with the performers, creating an atmosphere that fills the space.
Similarly, everyday home life is also a big stage, and interior design is actually a light and shadow melodrama created by lights. However, at present, the proportion of LED designers using LED products is still very small. Many domestic designers also report that under certain requirements, the lighting effects of LED products cannot completely replace traditional lamps such as high-pressure sodium lamps and metal halide lamps. .
"LED is a self-illuminating body. At this stage, the area where the LED light source is projected is not far. Although there is a strong light effect, the light and shadow effect formed by the LED dot light is not as good as that of the metal halide lamp, and the LED product does not reach the ideal height and Distance.†Huang Ting, chief engineer of Shenzhen Keyuan Construction Group, told reporters that the above-mentioned many reasons have caused the proportion of LED products in the projects currently undertake to be less than 10%.
At the same time, in actual projects, the high price of LED products is also the main factor that determines the difficulty of large-scale promotion. Xu Qinghui, design director of Guangzhou Kebo Lighting Engineering Design Co., Ltd. said: "At present, LED lighting, downlights, spotlights and other products can achieve the best engineering design results, but the project's budget is limited, using LED products. The cost will rise linearly, so the owners generally require us to make partial adjustments according to the budget. In addition, the effect of using traditional lighting products at this stage is not necessarily worse than that of LEDs, so the owners basically choose traditional products."
Of course, Party A also requires the design unit and the engineering party to adopt the EMC model, and EMC will pay for the purchase of the products, and then obtain the return through subsequent energy-saving and power-saving. Xiao Gong, director of design of Fire Shadow Graphics, said: "This model is currently difficult to operate. Most of them are based on the cooperation between local governments and relevant enterprises to establish EMC. The government contributes money to achieve energy saving and emission reduction effects, and then rely on government subsidies to make money. Most of them are based on municipal engineering. If we let designers go to EMC, there is no feasibility at present."
In addition, LED products on the market often have quality problems, which is also a major factor for owners to be unreliable on LED products. Although LED products are energy-saving and pollution-free, maintenance costs are high. Xu Qinghui said: "At this stage, LED products can only replace the traditional spotlights such as MR16, QR111, PAR30, PAR38, etc., and can not replace other traditional products."
Designers focus on product appearance and performance
Designers choose products mainly to look at ideas, imagine spatial effects, and what light source to use.
At present, LED products with better quality are expensive, and the shape design is generally weak. Low-cost LED products are rough, and they are waste products for designers who pay attention to results.
Huang Ting said: "LED good products must be combined with appearance and performance, both stylish and beautiful appearance, and high-performance configuration, so that the product releases excellent lighting effects, such products can outline the designer's unlimited conception. Space." He told the reporter about a personal experience. Once he saw an LED downlight, the light-emitting points evenly arranged on the lamp body looked like lotus roots, and the metal heat sink around the lamp body was stylish and beautiful. So he suddenly wondered, and then contacted the manufacturer to jointly design a chandelier with a lotus root shape. “It’s beautiful to hang above the table.â€
During the interview, many designers also expressed the hope that LED manufacturers will combine the heat sink with the shape when designing the product. Only the stylish and beautiful appearance and high-performance configuration can make the product excellent enough.
“Excellent products, no matter how high the price, there will always be market demand.†Huang Ting said that as long as your products are good enough, designers can promote your products to five-star hotels and high-end venues as an advocate of innovative products. And municipal projects.
LED companies should hold hands with designers
LED companies produce high-quality products, coupled with the promotion of designers, the two are strong alliances.
Huang Ting said: "The excellent product performance and styling of the enterprise, first of all let the designer know and accept, can open a window for the marketing of LED products. Can help you to promote products through the designer channel, more high-end users I will try to use your product."
"Foreign big companies inject a kind of 'soul' into their products, and the products produced will give people a sense of surprise and surprise, but the products produced by domestic companies rarely feel this kind of thing." Xu Qinghui said.
The well-known Apple company, its CEO Steve Jobs is a perfectionist, does not allow his own products to be a bit embarrassed, but he does not hesitate to personally check, every time there is a problem with the product, he will lose his temper and spend a lot of time on product design and appearance. . Even if the cost is too high, most employees object, even if the price of the production computer is too high, but Steve Jobs firmly believes that the computer produced by itself is the best in the world.
The products that are not allowed to be produced by themselves are a little embarrassing, and the appearance of the products is simple and natural. This is the "soul" of Apple's products. Our domestic enterprises lack this spirit, so that the gap between the products produced and the foreign companies is so great.
Xu Qinghui said: "The domestic LED products are basically low in price, and the product performance is very different from that of foreign companies. Domestic LED companies can only attract good designers if they really do well." For multinational lighting companies like Philips regularly Designer training, he said, these companies attach great importance to the cultivation of ideas and foundations, allowing designers to fully understand their LED products, while domestic LED companies are slower in terms of designer training.
LED completely replaces "difficult" in the short term
The stage lighting design of this year's Spring Festival Gala will make ordinary people realize the stage effect brought by LED lighting for the first time. Stage lighting creates an atmosphere, the rhythm of light blends with the performers, creating an atmosphere that fills the space.
Similarly, everyday home life is also a big stage, and interior design is actually a light and shadow melodrama created by lights. However, at present, the proportion of LED designers using LED products is still very small. Many domestic designers also report that under certain requirements, the lighting effects of LED products cannot completely replace traditional lamps such as high-pressure sodium lamps and metal halide lamps. .
"LED is a self-illuminating body. At this stage, the area where the LED light source is projected is not far. Although there is a strong light effect, the light and shadow effect formed by the LED dot light is not as good as that of the metal halide lamp, and the LED product does not reach the ideal height and Distance.†Huang Ting, chief engineer of Shenzhen Keyuan Construction Group, told reporters that the above-mentioned many reasons have caused the proportion of LED products in the projects currently undertake to be less than 10%.
At the same time, in actual projects, the high price of LED products is also the main factor that determines the difficulty of large-scale promotion. Xu Qinghui, design director of Guangzhou Kebo Lighting Engineering Design Co., Ltd. said: "At present, LED lighting, downlights, spotlights and other products can achieve the best engineering design results, but the project's budget is limited, using LED products. The cost will rise linearly, so the owners generally require us to make partial adjustments according to the budget. In addition, the effect of using traditional lighting products at this stage is not necessarily worse than that of LEDs, so the owners basically choose traditional products."
Of course, Party A also requires the design unit and the engineering party to adopt the EMC model, and EMC will pay for the purchase of the products, and then obtain the return through subsequent energy-saving and power-saving. Xiao Gong, director of design of Fire Shadow Graphics, said: "This model is currently difficult to operate. Most of them are based on the cooperation between local governments and relevant enterprises to establish EMC. The government contributes money to achieve energy saving and emission reduction effects, and then rely on government subsidies to make money. Most of them are based on municipal engineering. If we let designers go to EMC, there is no feasibility at present."
In addition, LED products on the market often have quality problems, which is also a major factor for owners to be unreliable on LED products. Although LED products are energy-saving and pollution-free, maintenance costs are high. Xu Qinghui said: "At this stage, LED products can only replace the traditional spotlights such as MR16, QR111, PAR30, PAR38, etc., and can not replace other traditional products."
Designers focus on product appearance and performance
Designers choose products mainly to look at ideas, imagine spatial effects, and what light source to use.
At present, LED products with better quality are expensive, and the shape design is generally weak. Low-cost LED products are rough, and they are waste products for designers who pay attention to results.
Huang Ting said: "LED good products must be combined with appearance and performance, both stylish and beautiful appearance, and high-performance configuration, so that the product releases excellent lighting effects, such products can outline the designer's unlimited conception. Space." He told the reporter about a personal experience. Once he saw an LED downlight, the light-emitting points evenly arranged on the lamp body looked like lotus roots, and the metal heat sink around the lamp body was stylish and beautiful. So he suddenly wondered, and then contacted the manufacturer to jointly design a chandelier with a lotus root shape. “It’s beautiful to hang above the table.â€
During the interview, many designers also expressed the hope that LED manufacturers will combine the heat sink with the shape when designing the product. Only the stylish and beautiful appearance and high-performance configuration can make the product excellent enough.
“Excellent products, no matter how high the price, there will always be market demand.†Huang Ting said that as long as your products are good enough, designers can promote your products to five-star hotels and high-end venues as an advocate of innovative products. And municipal projects.
LED companies should hold hands with designers
LED companies produce high-quality products, coupled with the promotion of designers, the two are strong alliances.
Huang Ting said: "The excellent product performance and styling of the enterprise, first of all let the designer know and accept, can open a window for the marketing of LED products. Can help you to promote products through the designer channel, more high-end users I will try to use your product."
"Foreign big companies inject a kind of 'soul' into their products, and the products produced will give people a sense of surprise and surprise, but the products produced by domestic companies rarely feel this kind of thing." Xu Qinghui said.
The well-known Apple company, its CEO Steve Jobs is a perfectionist, does not allow his own products to be a bit embarrassed, but he does not hesitate to personally check, every time there is a problem with the product, he will lose his temper and spend a lot of time on product design and appearance. . Even if the cost is too high, most employees object, even if the price of the production computer is too high, but Steve Jobs firmly believes that the computer produced by itself is the best in the world.
The products that are not allowed to be produced by themselves are a little embarrassing, and the appearance of the products is simple and natural. This is the "soul" of Apple's products. Our domestic enterprises lack this spirit, so that the gap between the products produced and the foreign companies is so great.
Xu Qinghui said: "The domestic LED products are basically low in price, and the product performance is very different from that of foreign companies. Domestic LED companies can only attract good designers if they really do well." For multinational lighting companies like Philips regularly Designer training, he said, these companies attach great importance to the cultivation of ideas and foundations, allowing designers to fully understand their LED products, while domestic LED companies are slower in terms of designer training.
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