[Text / high-tech LED Zhao Hui] Even if the indoor lighting price cuts to try to drive sales, it has not been able to save the trend. In the first three quarters, both total revenue and net profit fell sharply by more than 80%. The third quarterly report of Qinshang Optoelectronics looked bleak.
On the evening of October 30, the outdoor lighting company Qinshang Optoelectronics disclosed the 2015 third quarter report. According to the report, in the third quarter, Qinshang Optoelectronics' revenue was 193 million yuan, down 43.29% year-on-year; the net profit attributable to shareholders of listed companies was 1,328,400 yuan, a sharp drop of 96.14% year-on-year. Net profit after deducting non-recurring gains and losses. It is a loss of 383,200 yuan. The bleak performance in the third quarter is evident.
In order to cope with the unfavorable situation of the decline in the first half of the year, Qinshang Optoelectronics released the promotion information. The diligent price reduction promotion was mainly based on circulation products, and adjusted the 15 series of 114 products of Qinshang and Jie Nengshi. The monthly sales price, the highest price adjustment is about 40%. Among them, the highest price is the Jingliang series of bulbs and ceiling lamps, with a range of up to 40%, which is the lowest price since the release of Qinshangjie. At the same time, this promotion program has joined the promotion of the main brand channel products, such as Mingjia series ceiling lamps, downlights, alum series bulbs, Ming companion series lamps and other products. Comparing the price list sent to the agents before Qinshang Optoelectronics, the adjusted price is indeed a new low in the history of diligence.
However, from the current point of view, the price cuts have not improved the sales performance of Qinshang Optoelectronics.
According to the financial report, Qinshang Optoelectronics' total operating income for the first nine months of 2015 was 636 million yuan, down 22.58% year-on-year; the net profit attributable to shareholders of listed companies was 18,233,700 yuan, down 80.02% year-on-year.
In order to reverse the decline in performance, Qinshang Optoelectronics has been operating frequently.
On September 17, the 13th meeting of the third board of directors of Qinshang Optoelectronics reviewed and approved the “Proposal on the Use of Raised Funds and Self-owned Funds for Foreign Investmentâ€. The company changed all the remaining funds of the LED indoor lighting project and all the remaining funds of the company. The company's LED outdoor lighting and landscape lighting project surplus funds, and part of the company's liquidity indirectly invested in the Royal Philips Company of the United States Lumileds company indirectly invested 100 million US dollars (equivalent to about 6.5 billion yuan, including related exchange fees and Management fee) is used to indirectly acquire a 6.15% stake in Philips Lumens.
According to the financial report data, the net amount of funds raised by Qinshang Optoelectronics in 2011 was 1.06 billion yuan. As of June 30, 2015, the company raised a total of 660 million yuan in funds. Among them, the balance of super-raised funds is 250 million yuan, the remaining funds of LED outdoor lighting and landscape lighting projects are 170 million yuan, and the remaining funds of LED indoor lighting projects are 150 million yuan. The total balance of these three balances is 570 million yuan, which will all be used for this acquisition.
Qinshang Optoelectronics said that the acquisition is in line with the national industrial policy. Through industrial integration, it is conducive to improving and consolidating the company's leading position in the field of semiconductor lighting, strengthening the company's strength, enhancing its brand image and enhancing its visibility.
Prior to August, Qinshang Optoelectronics also signed a Limited Partnership Agreement with Shenzhen Taihesheng Financial Holdings Co., Ltd. According to the agreement, the company and Taihe Sheng Finance jointly funded the establishment of Shenzhen Hongyi No. M&A Fund Investment Enterprise (Limited Partnership). The capital contribution is 3 billion yuan, all of which are funded by the currency. Among them, Qinshang Optoelectronics contributed RMB 400 million; Taihe Sheng Finance contributed RMB 400 million.
The M&A fund intends to invest in the direction of the listed company's industry or related industries or other major related high-growth non-listed companies in the technology, media and communications sectors or equity-related investments; non-publicly issued shares of listed companies in China , bonds and warrants; smart cities, supply chain finance, sports culture industry, smart grid, cloud computing, Internet of Things, big data information management, etc.
A brokerage researcher said that participating in the establishment of M&A funds, participating in equity investment, seeking opportunities in smart cities, supply chain finance, sports culture industry, smart grid, cloud computing, Internet of Things, big data information management, etc. Diligence and integration of the photovoltaic industry.
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