On the afternoon of June 23, Jingdong's home appliances, including the United States, Siemens, Meiling and other seven well-known refrigerator brands, in Beijing Longde Plaza launched a "fresh-free time, lock fresh" theme of the preservation of refrigerator storage test. At the event site, the fresh-keeping effect of seven new fresh-keeping refrigerators and two old refrigerators was carried out, and a 15-day food storage and preservation effect test was launched.
360 hours, witnessing the new trend of refrigerator preservation technology
At 16:00 on the 23rd, a life test that made more consumers aware of the importance of food preservation was launched on time. Seven new fresh-keeping refrigerators on the Jingdong home appliance platform were unveiled and jointly participated in the storage and storage test of fresh-keeping refrigerators.
In this event, Sun Zhitao, general manager of the ice washing and sales department of the Home Appliances Division of Jingdong Electronic Entertainment Group, said that consumers' understanding of refrigerators only stays on the refrigerated and frozen level. The understanding of the preservation effect is also well understood. However, the technology of the refrigerator has been more than this. The event took seven new fresh-keeping refrigerators for experimentation. I want to tell everyone that good refrigerator technology can achieve precise temperature control and independent temperature control. It can be effectively 360 degrees. Extend the shelf life of food.
At the event, under the leadership of the host, the heads of seven brands including Midea, Siemens, Meiling, Jinghong, Hisense, Samsung and LG put the prepared ingredients into new and old refrigerators and put them on the seal. The sealing ceremony and start the countdown. This also means that in the next 15 days, the nine refrigerators participating in the sealing and fresh-keeping test will not be opened until the unpacking activity on July 8 reveals the effect of the fresh-keeping storage test of the new and old refrigerators.
Jingdong home appliance layout healthy fresh life circle
In order to meet consumers' pursuit of health and fresh food, Jingdong Appliances has joined hands with major brands to consistently promote the innovation of refrigerator products in production technology, recommending better preservation effect, higher cost performance and lower energy consumption for consumers. product. While the enterprises are diversifying their needs for differentiation and innovation, they are also focusing on the essence of the return of refrigerators.
This 360-hour fresh-keeping sealing test activity not only verifies the energy efficiency of the new fresh-keeping refrigerator, but also makes it easier for consumers to recognize the drawbacks of the old refrigerator. First of all, the old refrigerator has an unstable cooling effect, and the ingredients will accelerate the rate of spoilage at the temperature of “fresh and hotâ€. Secondly, it is unsanitary. Even if the old refrigerator is cleaned every day, it will inevitably affect the mutual influence of food, odor and bacteria. Long-term use will threaten the health of family members.
The life test conducted by Jingdong Household Appliances Co., Ltd. and the refrigerator brand is to seek the answers to these questions together with consumers. According to the general manager of the Meiling Beijing branch, the refrigerator that participated in the test has the function of water molecule activation and preservation, and has a 0.1 degree frequency conversion, achieving 990-4500 wide speed regulation, allowing the food to linger at a constant temperature and improving preservation. Freshness and taste. At the same time, 360 ° cycle air supply, anti-stringency, food cooling and mild, more effective to avoid the breeding of bacteria.
China Household Electrical Appliances Research Institute helps Jingdong's home appliance health preservation concept transfer
During the on-site fruit storage test, China Household Electrical Appliances Research Institute started the evaluation of vegetable fresh-keeping effect of new fresh-keeping refrigerators and old refrigerators. The spinach and green peppers were preserved and stored. After 7 days, the weight loss rate of test vegetables, vitamin C retention rate, and chlorophyll The rate of possession is scientifically tested. The evaluation results will be announced at the same time at the opening ceremony on July 8th, so that consumers can not only clearly understand the gap between the old and new refrigerators through professional data, but also have very intuitive photos, so that consumers can clearly see The daily changes in the fruits and vegetables that are eaten in the refrigerator every day.
This life test is not only the consumption standard of a refrigerator product set up by Jingdong Home Appliances for consumers. At the same time, it is also a practice of Jingdong Home Appliances to continuously improve the service threshold of “service certaintyâ€. By launching high-quality service measures for consumers, the service upgrade of home appliance retail channels will be promoted to provide consumers with better consumer experience and more value-added products. It is reported that during the fresh-keeping test activities, the seven major refrigerator brands of Jingdong Platform will also bring preferential benefits to consumers. LG will reduce the price by 1900 yuan, and the Hisense 550 will send a 999 yuan football commemorative mini washing machine. In addition, before the “opening event†of Jingdong Home Appliances on July 8th, the fresh-keeping test event will also bring a wealth of interactive activities, so please look forward to the special benefits!
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