Every winter, the demand for washing machines and dryers surges, driven by a growing emphasis on quality and convenience in consumer habits. As people increasingly prioritize efficiency and comfort, the market share of washing and drying machines has been steadily rising. According to big data from Suning Tesco, during the past “Double 11†shopping festival, sales of dryers and washing-drying machines on the Suning platform jumped by an impressive 562% year-on-year, with their market share reaching 23.6%. This rapid growth has positioned them as a surprising success story in the appliance industry.
Wen Jianping, Chairman and President of Beijing Aowei Cloud Network Big Data Technology Co., Ltd., highlights that the current washing machine market is at a crucial turning point, shifting from volume-driven growth to quality-focused development. The simultaneous upgrades in product structure and technology are creating new opportunities for the dryer market, opening up a fresh growth trajectory.
Ovi Cloud Network’s monitoring data shows that the demand for drying functions is particularly strong in regions like Jiangsu, Zhejiang, and Shanghai—areas along the middle and lower reaches of the Yangtze River. In economically developed areas such as Beijing and Guangdong, the demand for drying capabilities is even higher. Zhongyikang forecasts that the Chinese dryer market will reach 192,000 units in 2017, marking a 42% increase from the previous year, with retail sales expected to hit 680 million yuan, a rise of 81.2%.
According to a report from the Beijing Business Daily, the current dryer market offers two main options: washing-drying machines and warm air dryers. For urban consumers with limited living space, buying a standalone dryer that matches the size of a regular washing machine and comes at nearly the same price as a mid-to-high-end washing machine seems impractical. Therefore, many consumers prefer multi-functional solutions. Washing-drying machines combine both functions, and models with drying capabilities typically cost only 30%-50% more than standard washing machines, making them a more cost-effective choice.
As consumption patterns evolve, people’s needs have become more diverse and personalized. Laundry isn’t just about cleanliness anymore; drying has emerged as a key feature that consumers now expect. This shift in demand has pushed manufacturers to innovate. For instance, Panasonic’s Romeo series of washing-drying machines has gained popularity due to its excellent washing performance and a drying capacity of up to 6 kg. Additionally, to address growing concerns about "secondary pollution" in washing machines, the Romeo series includes a "care + health care" system with a professional "tub cleaning" program, effectively removing hard-to-reach dirt and preventing bacterial and mold growth.
“Dryers have long been popular in Europe, but they’ve only recently taken off in China,†said Lu Jianguo, Deputy Chief Engineer at the China Household Electrical Appliances Research Institute. “Although the dryer market is still in its early stages, companies are developing specialized products for different age groups, such as adults, infants, and young people, and actively guiding consumer awareness.â€
Wen Jianping also emphasized that for brands aiming to move upmarket, mastering cutting-edge technologies and aligning with evolving consumer trends are essential for sustainable high-end growth.
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