Every winter, the demand for washing and drying machines and dryers surges, driven by a growing preference for high-quality appliances. As consumers become more discerning, the market share of washing and drying machines has been steadily increasing. According to big data from Suning Tesco, during the past “Double 11†shopping festival, sales of dryers and washing-drying machines on the Suning platform jumped by 562% year-on-year, with their market share reaching 23.6%. This rapid growth has positioned them as a surprising success in the appliance industry.
Wen Jianping, chairman and president of Beijing Aowei Cloud Network Big Data Technology Co., Ltd., highlights that the washing machine market is currently undergoing a critical shift—from focusing on scale to emphasizing quality. This transition, along with technological advancements, is creating new opportunities for the dryer market.
According to Ovi Cloud Network's monitoring data, the demand for drying functions in washing machines is particularly strong in the middle and lower reaches of the Yangtze River region, including Jiangsu, Zhejiang, and Shanghai. In economically developed areas like Beijing and Guangdong, the demand for drying features is even higher. Zhongyikang forecasts that the Chinese dryer market will reach 192,000 units in 2017, a 42% increase from the previous year, with retail sales expected to hit 680 million yuan, up by 81.2%.
From the perspective of Beijing Business Daily, current drying products on the market mainly include washing-drying machines and warm-air dryers. For urban consumers with limited living space, purchasing a dedicated dryer—often comparable in size and cost to a mid-to-high-end washing machine—may not be practical. Therefore, many prefer solutions that offer multiple functions. Washing-drying machines combine both washing and drying in one unit, and the price difference between models with and without drying functions is only 30% to 50%. This makes them a more cost-effective choice for everyday use.
As consumer preferences evolve, people are seeking more diverse and personalized options. Laundry needs are no longer just about cleanliness; drying has emerged as a key feature in the market. This shift has pushed manufacturers to innovate. For instance, the Panasonic Romeo series of washing-drying machines, developed by Matsushita Clean Research Institute, has gained popularity due to its excellent washing performance and a drying capacity of up to 6 kg. Additionally, the Romeo series includes a "care + health care" system that offers a professional "tub cleaning" program, effectively eliminating hard-to-reach areas and preventing bacterial and mold growth.
“Dryers have long been popular in Europe, but they only recently experienced a surge in China,†said Lu Jianguo, deputy chief engineer at the China Household Electrical Appliances Research Institute. “Although the dryer market is still in its early stages, companies are developing specialized products for different age groups, such as adults, infants, and children, and actively guiding consumer awareness.â€
Wen Jianping also emphasized that for the dryer market, mastering cutting-edge technologies and aligning brand identity with current market trends are essential for achieving high-end development.
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