Digital TV becomes a new growth point in China's television industry

The 2012 (Seventh) China Digital TV Annual Ceremony was held in Beijing. According to industry sources, in the first half of this year, China's television industry was in a sluggish state, and TV sales generally declined. However, digital TV sales did not decline, and digital TV may become the future trend of the TV industry. At the same time, Aowei Consulting predicts that in the second half of the year, China's television industry may show signs of recovery.

According to Bai Weimin, vice president and secretary-general of the China Electronics Video Industry Association, the digital television industry in China has entered a period of deep structural adjustment and steady development. The integration of 3D, smart, LED and other technologies with digital television is a development belt for the digital television industry. A good opportunity came. The promulgation of the New Energy-saving Policy has a positive impact on and promote the operation and profitability of the home appliance industry. With a good policy environment, the enterprises themselves should make clear their direction, concentrate on making breakthroughs in core technologies, key technologies, and basic technologies, earnestly implement the industrialization and application of innovative technologies, and increase investment in industrialization of innovative technologies.

According to Jing Xiaobo, deputy director of the Operational Monitoring and Coordination Bureau of the Ministry of Industry and Information Technology, in the second half of the year, companies should strengthen independent research and development and tap new appeal points. In terms of products, large-screen ultra-high-definition smart TVs will continue to receive attention. In terms of marketing channels, it is expected that F2C will become the mainstream and will pave the way for corporate sales through its involvement in e-commerce.

According to statistics from Ovid Consulting, domestic TV retail sales in the first half of 2012 were 40.4 million units, down 3% year-on-year. For this group of data, Sheng Zhe, deputy general manager of Aowei Consulting, said that the downturn in the television industry was due to the economic downturn and the decline in consumer willingness to consume.

In the sluggish environment of the TV industry, Liang Feng, Director of the Audiovisual Division of the Electronics Department of the Ministry of Industry and Information Technology, revealed that the strategic emerging industries represented by the new generation of information technologies are booming, networked, intelligent, and green. The technological advancement of characteristics, the wide application of new technologies such as next-generation Internet, next-generation broadcast television networks, Internet of things, cloud computing, human-computer interaction, and content protection, and new product and service features characterized by converged innovation will be digital television. With the transformation and upgrading of the digital home industry and injecting new vitality, digital television will become a growth point for the television industry.

According to statistics from Ovid Consulting, in the first half of the year, the television industry was in a sluggish state, and TV retail sales generally declined. The retail volume of smart TVs and 3D TVs increased by 5%, accounting for 39% and 46% of total TV sales. According to the analysis of the China Electronics Video Industry Association, in June 2012, there was one network smart TV for each tablet sold. By the end of 2015, it is expected that the number of network smart TVs will reach 150 million units, which will have broad operational prospects.

Aowei Consulting predicts that during the period of 37-41 weeks (September 3rd - October 7th) of 2012, color TV terminal retails up to 8.1 million units, an increase of 7.3% year-on-year. In the second half of the year, both domestic sales and exports have shown signs of improvement, and demand is expected to pick up. Consumers’ willingness to consume will also rebound with policies and real estate.

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