July 2012 China Mobile Market Price Index Trend

I. China's mobile phone market price index trend

July mobile phone market price index slightly higher

In July 2012, the price index of China's mobile phone market was 107.13 points, a slight increase of 0.74 points from June. In terms of product types, the price index on smartphones, which accounted for 50% of mobile phone market products, declined this month, but prices for non-smartphones, domestic mobile phones, and 3G mobile phones increased, eventually leading to a slight increase in the overall mobile phone market price index.

From the trend of the past year, the mobile phone market price index fluctuated relatively. In the fourth quarter of 2011 and the first quarter of 2012, the price index was relatively high, around 110 points.

Second, China's smart phone market price index trend

Smart phone market price index fell slightly

In July 2012, the price index of the Chinese smart phone market was 97.75 points, a decrease of 1.63 points from the previous month. This is the price index of the smart phone market for the third consecutive month of 100 points or less since 2012. Judging from the trend in the past year, the price index level in July 2012 was close to the same period last year and was the lowest point in the year. This was directly related to the downward adjustment of the price of many popular smartphones in summer sales, which was directly related to the decrease in the average price of smart phones. .



Sample description:

The analysis of the mobile phone market price index this month involved a total of mobile phone and smart phone product lines. The total number of statistical products was 1,586, of which 292 products weighted Jingdong and Amazon prices. The number of manufacturers involved is 90 (the number of manufacturers does not repeat the statistics).

Note:

The ZDC price index is the most influential index reflecting the trend of price fluctuations in the Chinese IT market. The index was first publicly released on February 21, 2011, the base period was January 1, 2011, and the base period index was set at 100.