Ordinary appliances VS smart appliances price gap

On September 1st, the "General Principles of Intelligent Technology for Smart Household Appliances" (hereinafter referred to as the "General Principles") was implemented. The "General Rules" put forward specific evaluation criteria for the level of home appliance intelligence, and divided the "Quality" of home appliances into 5 levels, of which the lowest level is 5 and the highest is 1. Smart home appliances that pass the test will all be labeled with smart energy-grade logos. Consumers can distinguish and judge how smart smart home appliances are.

There is a higher price for “smart” people. With the development of information technology, more and more smart home appliances are “into the room”. Businesses are overwhelmingly promoting intelligent home appliances, and their product functions can be upgraded, and software can be added and removed at will. However, in the face of these numerous features, consumers are looking at the flowers in the fog.

In the Xinbai Electric Dawukou Helanshan store, the reporter saw a 47-inch smart cloud TV, priced at nearly 10,000 yuan, and this price is enough to buy two ordinary TVs of the same size, the price difference is staggering. Standing on the side of the Purchasing Guide, said: "Smart TV can not only download the Internet, you can also achieve voice-activated remote control." Coincidentally, small appliances are not lagging behind, a smart soya-bean milk machine is 600 yuan higher than the average soybean milk machine. "Ordinary can only make a soy milk, and smart but there are many additional features, and can achieve a key production, very convenient." Purchasing guide recommended to reporters. At Mega Mall Shopping Plaza, the reporter saw a floor-standing fan with remote control and timing, with a price of more than 700 yuan. The price of the same brand without a remote control and regular standing fan was only one or two hundred yuan.

The reporters interviewed found that the smart appliances of all home appliance stores have gradually been labeled with smart labels. Compared with ordinary home appliances, these smart appliances are worth a lot more.

"IQ" of household appliances is facing two-way examinations. Smart TVs, smart refrigerators, smart washing machines, and even rice cookers are all smart. While manufacturers are clamoring with intelligence as a selling point, consumers can't help wondering: What makes appliances smart?

Mr. Zeng, who lives in Dawukou Chaoyang Community, has just renovated and recently purchased furniture. Mr. Zeng told reporters that the TV has been bought and is smart, but after a few days of watching, it feels like the function of an ordinary TV, but the picture has a higher definition. “At that time, the seller stated that the TV was equipped with an Android operating system and that only a mobile phone using an Android system could be used to operate the mobile phone. For this reason, I also bought a mobile phone with an Android system that I feel is very common.” Mr. Zeng said.

During the interview, the reporter learned that many consumers have encountered the same experience as Mr. Zeng. It seems that it is difficult for home appliance stores to have a real experience with product intelligence. The shopping guide said that it is smart and intelligent, and lacks specific evaluation criteria. This makes consumers hesitant to purchase smart home appliances. Many citizens said that smart devices are not exactly where the smart appliances are, but they are not purely by the "purchasing". During the interview, a citizen who was buying a TV told reporters that the Purchasing Guide introduced him to more than a dozen smart TVs, and that he had a variety of smart skills, which made him “headwatering”.

According to industry sources, the actual effect is yet to be verified by the market. With the implementation of the national standard for smart appliances, smart appliances in major home appliances stores in our city have been gradually affixed with smart rating labels. Consumers can purchase home appliances to directly distinguish and judge smart home appliances. How smart is it? In this regard, Mr. Ma of Xinbai Electric Dawukou Helanshan Store stated that the implementation of the intelligent national standard will regulate the field of smart home appliances, which can play a standard role in enterprise production, consumer use, and corporate sales. effect. Before the lack of uniform standards, some manufacturers exaggerated the intelligent functions. The implementation of the new national standard will help regulate the market.

However, for the introduction of the new national standard, some people in the industry also raised questions: As the “General Regulations” are not mandatory, and the testing standards do not give a clear line of classification, it is likely to become a marketing tool for some large companies. Will become a marketing gimmick for these big companies.

Therefore, how to refine and deepen it makes it an industry booster rather than a stumbling block, testing the wisdom of all parties in the industry chain.

During the interview, some merchants frankly stated that whether they can actually achieve the desired effect remains to be tested by the market. On the one hand, home appliance intelligence is closely related to the development of current technology frontier technologies such as the Internet, cloud computing, triple play, and new generation information technology. Changing rapidly, this determines that after a long-term demonstration, the standard may face an outdated fate. On the other hand, the introduction of any industry standard is based on the development of the industry to a certain extent. The current smart home appliance industry is in In the initial stage, the standards introduced at this time may have certain limitations.

"For consumers, intelligence doesn't necessarily mean that it is practical. Because smart products put higher demands on networking, many features that are limited by hardware may be useless. Consumers should also be able to do something when they buy products. Take whatever you need to avoid being led by the slick concept.” An industry official frankly said.