Nuremberg, Germany, August 31, 2012-Compared with TV viewers in Britain, the United States, and Germany, viewers in markets such as China, Brazil, and India can make better use of Internet TV. This conclusion comes from the research carried out by GfK consumer research experts in 13 countries. The study found that Western consumers still tend to use "analog" TVs, while viewers in emerging markets prefer to enjoy the digital capabilities of connected TVs.
Compared to viewers in Britain, the United States, and Germany, viewers in China, Brazil, and India are more active in interactive programs. Richard Priddy from JFK said: "Our survey results show that broadcasters need to incorporate richer social elements into the show to attract viewers to interact."
Jeff Research has shown that in the past few months, the proportion of consumers using smart TV functions in China, South Korea, India and other countries has been much higher than in the Western market.
| Proportion of connected TV: | |
| China | 44% |
| Korea | 18% |
| India | 17% |
| Brazil | 14% |
| Turkey | 13% |
| United Kingdom | 11% |
| United States | 11% |
| Mexico | 11% |
| Spain | 8% |
| Germany | 8% |
| Belgium | 6% |
| Russia | 5% |
| Netherlands | 5% |
Jeffrey ’s research shows that “Social TV†has not yet been fully developed. Only 28% of the world's viewers said that interactive programs are more interesting, and 25% of viewers believe that communication and comment programs can "enhance the viewing experience."
Compared to viewers in Britain, the United States, and Germany, viewers in China, Brazil, and India are more active in interactive programs [1]. Richard Preedy from Jeffrey said: "Our survey results show that broadcasters need to incorporate richer social elements into the show to attract audience interaction.
Throughout the global market, consumers generally believe that price, screen size, and display technology are more important than networking features when buying TVs. Compared with consumers in emerging markets, Westerners do not pay much attention to the networking function of TV. Only 26% of British consumers and 29% of American consumers said they are more concerned about connected TVs, compared with 61% in India and 64% in China.
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