What do you think? Wang Xuehong: The HTC Vive799 knife is very good

[PConline News] At this year's MWC show, almost every booth is indispensable for VR, and the most popular virtual reality head-display device is the Oculus Rift and HTC Vive. For HTC where the smart phone business has fallen, the Nuggets are the hottest VR technology. At the MWC conference, HTC and Oculus's two VR products respectively announced their prices, HTC Vive The full price is $799, while the Oculus Rift is priced at $599 (without remote control). This price of 799 US dollars, HTC chief Wang Xuehong said: The price is very good.

HTC has quickly entered the field when VR began to rise, and it only took a year to push HTC to the top of VR. However, on the road of virtual reality, HTC will face more and more competitors, and will also face more challenges and explorations in unknown areas. The first problem that HTC has to solve is the commercialization of products, that is, when it is necessary to sell retail versions to consumers, and in what form they should face end consumers. Finally, it is necessary to rely on aesthetics for sustainable development and profitability. . These issues are of concern to HTC or other adversaries and users. At the 2016 MWC exhibition, Wang Xuehong, head of HTC, expressed some of her opinions.

The pricing of a product is extremely sensitive to the consumer group, and VR virtual reality can bring a novel experience to the user, and its price has also been attracting people's attention. HTC Vive is priced at 799 US dollars (about 5200 yuan), for this price is reasonable, in fact, some developers have given the corresponding feedback: "The price of 799 US dollars in line with expectations, but not cheap for consumers, more suitable Sales in the enterprise market." The head of HTC Wang Xuehong said: "I think this price is very good, it (Oculus Rift) sells $599 without a controller, but our technology and experience is much better than Oculus." Explaining your point of view At the time, Wang Xuehong also cited the same halo rival Oculus Rift as a contrast, in order to express the HTC Vive799 price is very reasonable.

However, for the specific price calculation of HTC Vive, whether it includes tax, etc., but for many countries concerned about the National Bank version of the price, but did not get a clear answer, the official only responded "Give us a little more time."

When talking about the issue of the Chinese market, Wang Xuehong's sentence is impressive: "We are all Chinese." In fact, this is also a microcosm of HTC's emphasis on the Chinese market. Based on this, it is generally believed that HTC Vive’s domestic price should be more sincere. In fact, HTC was exploring the potential of the Chinese market from the era of Dopod, and why HTC did not fully focus on the Chinese market. Wang Xuehong said: "After Dopod reached HTC, there are some strategic strategies in the middle of it. Change, but the importance of the Chinese market, the whole world knows." In addition, Wang Xuehong also mentioned the prospects for the future of the mainland market, which mentioned the elderly (health) market, education market, medical market, etc. These application scenarios are also The potential of HTC Vive lies. And for the moment, the main impression of HTC Vive users is still focused on game mulberry, so HTC Vive is a good opportunity for the above-mentioned areas.

In the past one or two years, HTC has achieved good results in terms of product technology and application content, but when it comes back to financial data issues, whether it is a shareholder or a developer partner, how can sales be unavoidable? Using Oculus as a reference, Oculus set itself a target of 1 million units. How much satisfaction is HTC Vive? Wang Xuehong said that "1 million units is a very good figure." "The technology and experience of HTC Vive is much better than that of Oculus."

Although HTC Vive expects a positive attitude in terms of shipments, it is also impossible to ignore the output. In the face of “a lot of new products will encounter problems in productivity, especially mobile phone manufacturers, HTC has no preparation for capacity. When this was a problem, Wang Xuehong gave a definite answer: "I don't want users to wait too long, so we'll pre-sell at the end of February and ship it at the beginning of April," applying a common phrase, "for HTC. The time is only 1 month."

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