“2016 is the first year of VR.†Since the beginning of this year, this sentence has been rumored in the cultural industry circle. With the development of virtual reality technology, VR+ concerts, VR+videos... The VR industry that looks like “+†is in full swing, and even attracts the sights of such stars as Faye Wong and Luhan. What is embarrassing is that near the end of the year, many VR video platforms are no longer updated, and the company's news is on the verge of bankruptcy. Shantou is hot but lacks quality content, and it is unable to give the audience a good experience in the industry. Many VR products that have just been born are on the starting line.
Fake red fire
Stars open concerts aim at VR live broadcast
A few days ago, Faye Wong released a promotional video of the "Fantasy Music" concert at the end of the year, calling on fans to watch the concert through VR live broadcast. After the day, people’s eyes were once again drawn to the two letters of VR: the VR industry has just been in the first year and has been targeted by many stars, and they have tried their best.
VR is virtual reality, which refers to the technology of using computer to generate simulation environment. Due to the fusion interaction of multi-source information and the experience of three-dimensional dynamics, this technology can be used to immerse people in virtual scenes. "wearing VR glasses and pretending to be on the scene" has become a unique advantage of VR technology. In the field of performance, because VR technology claims to allow viewers to cross time and space, immersively feel the scene of offline concerts, it has become a business opportunity for many businesses.
At first, VR video live was only popular in virtual idols. At the beginning of this year, the second-element virtual idol "Hatsune Miku" held a virtual reality concert at the Taipei International Video Game Show. Many otaku, fans wear VR helmets, handheld controllers, and this is the avatar's "Hatsune Miku" appears next to them. By manipulating the controller, the viewer can "walk" to the center of the stage, letting the idol dance and sing in front of his own eyes. In the "Hatsune Hatsune" to shake her signature long ponytail, there are players worried about being hit by her long hair and suddenly shrinking her body.
By this summer, many singers have also started making VR concerts. In early July, Luhan announced the launch of “The World's First Complete VR Concert†through the Mido Entertainment App – “Lu Han's “Reloaded†National Tour Concertâ€. Subsequently, the last of the Karen Wei World Tour concerts ended in Hangzhou. Tan Weiwei held an outdoor concert in Chengdu, which was broadcast live through iQiyi and Durian VR. The only concert that Faye Wong re-launched after a lapse of four years, because of its high ticket prices, very few votes, more VR online live to earn a gimmick.
"Strictly speaking, VR live video concerts are not considered music products. It is more focused on the visual experience. It is not enough to restore the auditory information, but it can make the audience visually visit the scene and become a special fire this year. The concept." Industry commentator Wang Yiru said.
Sincere
VR company goes out of business every month
“Shengjing Network Partner has maliciously arrears employee salaries and reimbursement expenses, totaling more than 2 million.†On the day of the end of October, a red banner appeared at the door of Shengjing Network Office Building. The company's employees complained about the AR/VR company's public view, which was in arrears due to the difficulty of capital turnover. Mido Entertainment, which provides VR live broadcast and video services for stars such as Luhan, Wang Feng and Shang Wenyi, was also exposed to news of disbanding the content department and arrears of wages. It is hard to imagine that the VR industry's booming development is torn apart, and many companies' operations are unsustainable.
There are only two cases in which VR companies have operational problems. As the person in charge of the first video durian VR project, Zhao Yan was in contact with a number of upstream and downstream companies such as video shooting, glasses sales, and technology research and development in preparation for Tan Weiwei's first live VR concert in November. "After July and August this year, I heard that one or two VR companies have closed down every month." He found that many mobile apps or platforms that offer VR videos are no longer updated, "even if the company is nominally There is still a project that has not been done long ago."
There are dozens of VR video apps on the market, such as Mido Entertainment, iQiyi VR, Youku VR, VR Watch King, VR World, etc., but there are not many content available for on-demand, and many recently uploaded videos on the platform still stay. In September. Some programs have hits around 10,000 people, and such an app has long since become a dead shell. The saying that "the VR industry has just fallen into the cold winter" has also spread in the industry.
"The argument of falling into the cold winter is not accurate, because there is no 'spring'." Zhao Yan said that the so-called hot in the VR industry is only the heat of the investor, and the consumption link has not been heated. “Technical R&D companies can attract investment, and some offline experience stores that wear devices can also attract enthusiasts, but the platform that focuses on live video broadcasts rarely makes money from ordinary consumers.†The VR industry has never been able to cash in, the company It is not surprising that they have closed down one after another.
Big dilemma
Experience poor price high audience does not buy
"This year VR is said to be very hot, but for the public, it is just a concept." Speaking of the current status of the VR industry, Ide, vice president of Perfect World (Beijing) Network Technology Co., Ltd. believes that most of the present Consumers still don't know what VR is, and it's too far away from "flying into the homes of ordinary people."
"In the final analysis, the experience is too bad, and the cost performance is not high." In Wang Yi's view, the popularity of VR glasses is the first threshold. The price of advanced VR wearable devices is generally more than 8,000 yuan, the average equipment is also several thousand dollars, and the price of small VR glasses is also three digits. However, even the top VR helmets, there are still many users who say that "it doesn't take half an hour to get dizzy", and the hundred yuan VR glasses are spit out "the effect is not as good as watching 3D video."
Producing quality VR videos is also difficult, and it is not easy for viewers to have an excellent immersive experience. Zhao Yan takes the VR live broadcast of the concert as an example. Since the VR shooting lens cannot zoom like a traditional camera, the singer is too far away from the camera, and the viewer's line of sight will be blurred. If it is too close, the facial imaging will be seriously deformed, even Double shadows appear. In addition, since the audience wears glasses, it feels like standing on the stage beside the singer. When the live broadcast, if the plane directly switches from the opposite side of the singer to the back, he will disappear from the viewer's line of sight and the audience has to turn 180. In order to see the singer again. "When we were doing rehearsal at the concert, we repeatedly confirmed the position of the walk with Tan Weiwei, and broke through many technical problems to ensure the live broadcast went smoothly. There is no 'wearing help'."
In China, the team that can produce high-quality VR video is still a minority, the content production capacity is insufficient, and the works that the audience can see are even less pitiful. “The quality content is too scarce, resulting in poor audience experience, the audience does not buy, the market can not do it.†Wang Yi said that there is still a long way to go before the VR industry, which has been widely recognized by the audience and has not established a profit model. (Reporter Han Xuan)
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