Shenzhen International Logistics Technology Co., Ltd., a well-established brand known for its "Smart Logistics & Intelligent Manufacturing System Integrated Solutions," took a bold step in November 2016 by establishing a wholly-owned subsidiary, Shenzhen Today International Intelligent Robot Co., Ltd. This move marked the company's strategic entry into the AGV (Automated Guided Vehicle) industry, aiming to lead and innovate in this rapidly evolving field.
With a registered capital of 50 million yuan, the new subsidiary achieved sales exceeding 60 million yuan in its first year, quickly gaining recognition as a key player in the AGV sector. Today, International Robots is not only making waves but also setting the pace for future development. From being a smart logistics system integrator to becoming a manufacturer of intelligent logistics equipment, the company has positioned itself for long-term success and continues to attract significant attention from both investors and industry experts.
Picture: Mr. Xu Feng, General Manager of Shenzhen International Intelligent Robot Co., Ltd.
The Founding of Today’s International Robotics
Today International has always operated under the principle of “stability,†which is deeply rooted in its relationship with industrial clients. These customers demand reliable and consistent service, and the company has built its culture and decision-making around this core value. When it came to launching the robot subsidiary, the parent company invested 50 million yuan initially to ensure sustainable growth and long-term stability.
As a leading provider of smart logistics and intelligent manufacturing system solutions, Today International has spent 18 years delivering customized integration services across various industries. However, with more equipment manufacturers entering the system integration space, competition has intensified. Recognizing the need for independent R&D of core equipment, the company decided to establish an in-house robotics division to strengthen its competitive edge and enhance flexibility in decision-making.
According to Mr. Xu Feng, the establishment of the subsidiary not only supports the parent company with efficient and reliable AGV equipment but also helps reduce costs for enterprises. For instance, as the production of laser-guided forklift AGVs increases, working relationships with suppliers become more flexible, improving cost efficiency and overall competitiveness.
The Competitive Edge of Today’s International Robots
In the highly competitive AGV market, Today International Robots stands out through its “Three Commitmentsâ€: commitment to mature technology, adherence to industrial principles, and continuous exploration of practical applications.
Commitment to Mature Technology
Today International’s flagship product, the laser-guided forklift AGV, is based on Kollmorgen NDC navigation technology, one of the most mature and reliable systems in the industry. While many domestic manufacturers are developing their own navigation technologies, the company believes that relying solely on internal R&D may not be as effective or stable in the short term. Instead, they opt for proven, market-tested solutions that meet European quality standards and ensure long-term reliability.
Commitment to Industrial Principles
Industrial clients prioritize stability, longevity, and performance. Unlike consumer goods, where innovation is key, industrial products must be durable and safe. For example, in the tobacco industry, AGVs are expected to operate reliably for over ten years without failure. Today International understands this and focuses on delivering robust, cost-effective solutions that meet real-world needs rather than chasing trends.
Commitment to Application Practice
Leveraging 18 years of experience in smart logistics and intelligent manufacturing, Today International has developed deep insights into AGV applications in sectors like tobacco, new energy, and cold chain logistics. This hands-on experience allows them to design AGVs that are not only efficient but also adaptable to complex environments. Their ability to predict component behavior and avoid operational issues gives them a strong advantage in the market.
Table: International Industry Share and Sales in the First Half of 2016 and 2017
In addition to hardware, Today International also emphasizes software and dispatch control systems, which are key differentiators in the AGV industry. Their comprehensive control systems and logistics software provide a competitive edge, ensuring seamless integration and operation.
Positioning and Future Prospects
Today International Robots has positioned itself as a leader in quality and reliability, targeting mid-to-high-end customers in the AGV market. Currently, the company specializes in laser-guided AGVs, but plans are already in motion to expand its product line. By 2018, they aim to introduce high-precision, clean-type AGVs with improved accuracy and develop heavy-duty models to meet growing demand.
Mr. Xu Feng emphasized that the company will continue to analyze the market from the perspective of equipment manufacturers, conduct forward-looking research, and contribute positively to the AGV industry’s development. With a clear vision and strong execution, Today International is well on its way to shaping the future of intelligent logistics and robotics.
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