July 2014 China Tablet PC Market

In July 2014, China's all-in-one computer market sold 426 products, which was basically the same as last month. Brands concerned about the list, Lenovo and Apple continue to expand the leading edge, the proportion of attention increased by 2.2% and 1.7% respectively. In terms of parameters, the focus of user focus this month has undergone major changes. The 21.5-inch product heat has risen significantly while surpassing 23-inch products, and the upward momentum is strong.

First, the brand focus on the pattern • Lenovo's market share in the overwhelming majority of the market in July on the one-computer market, Lenovo users relatively highest degree of concern, the share of attention reached 54.7%. Apple won the attention of the runner-up this month, with a focus on 16.3%. Dell led the third step of the brand list with a 9.0% attention ratio. The competition between ASUS and Hewlett-Packard brands is fierce, with user attention being 5.3% and 5.1% respectively. The attention ratio of other brands is relatively low, all below 5.0%.

• Dell, Asus brand attention ratio has declined Compared with June to July, according to data from different brands, July top five followers are still held by Lenovo, Apple, Dell, Asus and Hewlett-Packard. Five brands occupy 90% of the market. Focus on the share. Concerned about the proportion of changes, this month, Dell, Asus brand attention ratio has declined, compared with June decreased by 1.7% and 2.2%, while the remaining three brands have risen to varying degrees.

Second, the product focus on the pattern (a) Product focus on the landscape • Apple iMac (ME086CH / A) won the product attention champion in July on one computer market, Apple iMac (ME086CH / A) with 8.0% of the user attention is highest in the product list, Lenovo The C560 (G3220T/4GB/1TB) won the runner-up with a 5.5% product focus. In the third step, the competition between the Lenovo IdeaCentre series and the Apple iMac (ME089CH/A) is fierce, and the user's attention is concentrated between 3.0% and 4.0%. The remaining five products accounted for a relatively low share of attention, accounting for less than 3.0%.

• Dell Vostro 20 price advantage Obviously this month's list of products is Apple, Lenovo and Dell's three brands, Apple and Lenovo in the attention list to take advantage of the number. In terms of parameters, the screen sizes of the ten products are mainly 21.5 inches and 23 inches. Among them, Apple's iMac (ME089CH / A) and Lenovo IdeaCentre A740 prices are relatively high, the price is above 10,000 yuan; Dell Vostro achievements 20 price advantage is obvious, the price is only 2999 yuan.

(II) Product attributes 1. Price structure • Price range of 3000-3999 yuan The highest number of ZDC products showed that the number of products sold in the computer market in July was 426, which was basically the same as last month, and the market scale remained stable. In terms of specific distribution, the number of products in the price segment of 3000-3999 yuan is relatively highest this month, accounting for 32.6% of the total. The 4000-4999 yuan and 5000-7999 yuan price segments are in the second tier, accounting for 20.7% and 19.2%, respectively. In other price segments, the number of products under the 3,000 yuan price segment is relatively high, accounting for 16.7% of the total. • In the price of 4000-4999 yuan, the price of users in the price segment rose sharply in July. In the one-computer market, the price of 3000-3999 yuan and more than 8,000 yuan was the highest among users, and the share of attention was 27.8% and 25.2% respectively. The price ratio of 4000-4999 yuan and 5000-7999 yuan in the price segment was basically the same, accounting for 16.0%-17.5% of the total, and the competition was fierce.

2. Operating System • Windows 8 system products occupy a leading position in the market In July, the Windows 8 system products dominate the market from the point of view of the operating system used by the products. The degree of attention of users reaches 48.2%. DOS and Mac OS X Mountain Lion ranked second and third respectively, with a share of 21.8% and 16.8%.