Intelligent lighting "explosion" popularization and long way to go

With the development of society and the progress of science and technology, intelligent products have gradually integrated into our daily lives. In 2014, looking ahead, intelligence has become a common practice. In particular, smart lighting has reached an eruption stage. Whether it is an international large-scale lighting exhibition or the implementation of a landmark building in the city, the keyword “Intelligent Lighting” makes everyone excited and excited. Smart lighting is heating up year after year, and a large number of lighting companies are rushing. In the end is the trend, is also driven by the market?

Behind the big fever, it engenders opportunities and challenges, but also hides fierce sinisterness. In the traditional lighting gradually as the yellow flowers, LED lighting, smart lighting, the emergence of unification of the world today, companies are struggling to move forward, the industry behind a fiery, we have to issue a rational call.

From traditional lighting into smart lighting, market demand is undoubtedly a powerful driving force for this move. It is undeniable that the development of smart lighting is a general trend. However, we have seen that many companies are not well-positioned and do not proceed from their own actual circumstances to formulate strategic plans that are truly in line with the survival and development of enterprises. They just blindly follow the trend of intelligent lighting, but they are imagining: Since smart lighting is the trend, Why don't you participate?

The popularity of LED lighting will accelerate the development of smart lighting, at least in the ideological field is so that, but the real needs and cost of use, I believe many companies are not the end.

Mr. Zhou Shuiming, general manager of marketing of Nanhai Jiamei Times Lighting Co., Ltd. of Foshan City, said, “At present, China’s intelligent lighting market is not yet mature, and smart lighting applications are mainly concentrated in high-end commercial sites. In the future, intelligent lighting will gradually be popularized and improved. Even in certain aspects, it will become mainstream, but due to the limited use habits of consumers and the limited level of consumers, smart lighting is still a long road in the civilian market.

Is it to follow suit or is it market driven? As smart lighting enters people's sights and talks about the future, there is no lack of more room for business in front of them. At this moment, the development of smart lighting is still not market-driven, and the trend can be seen everywhere. At best, it's just people's longing for good things. It's far from scale.

For enterprises, this is a matter worthy of praise. The Chinese company is no longer mimicking people's minds. It has already begun to invest in development and invest capital at an earlier stage of the product. After more than ten years of hard work, Chinese LED companies have finally learned to intervene in the early stages of the project. This kind of forward-thinking product thinking is worthy of appreciation.

At the moment, smart lighting has become active in the market. According to statistics, the demand for smart lighting products in China exceeds 10 million every year. At present, there are 193 pilots of smart cities. The prospects for smart lighting are on the horizon, and lighting intelligence has become a general trend.

Blue Ocean lighting company continues to grow

The Red Sea is the red sea. Within this small circle, everyone is highly competitive; while the blue ocean is the blue sea, the scope is wide and there are few people competing, the blue ocean competition winner will receive much more benefits than the Red Sea. . In the development of smart lighting, Blue Ocean is more innovative and creative. It is a difference battle. Today, the Red Sea strategy still occupies the thinking of most LED lighting companies, and Blue Sea lighting companies featuring innovation are continuously growing.

The integration capabilities of electronic product terminals have allowed the world to see demonic forces in the past 10 years. Thousands of electronic applications have quickly been integrated and integrated by computers, televisions, and mobile phones, creating trillions in these three areas. Level market capacity. And lighting is a necessity in life. Once this product has the ability to integrate other electronic products, it will be a vast blue ocean.

Mr. Wang Peng, deputy general manager of Baishi Optoelectronics Co., Ltd., said that the future of smart lighting will become a product killer in many areas, not only a blue ocean, but also a strong aggressive.

Now, LED practitioners simply understand intelligent lighting as: the design of the APP client; the development of ZigBee, Bluetooth, 2.4G, Wi-Fi, and other control methods. If companies incorporate smart lighting into their corporate development strategy, the core problem to be solved is how to master the drive technology. When we focus our product's competitiveness on the product itself, the pressure from our peers and the market will not be a barrier to market-oriented products. Smart lighting is a comprehensive series of projects that require the close cooperation of manufacturers in the industry chain. Judging from the current situation, LED intelligent lighting driver manufacturers and intelligent control module manufacturers will be the first to enter the market competition stage of the supply chain, high-end commercial lighting and smart home will be lighting lighting manufacturers compete for key areas.

To innovate, companies must first emphasize the "close cooperation of manufacturers in all aspects of the industry chain." Starting from the "user experience" of end-users, the company will define its products in accordance with the various types of technologies it possesses. The rules for winning the market will not change due to changes in product performance. What the market needs are serialized products with reasonable function design, convenient production and transportation, simple product use, and low maintenance cost.

Then, at the beginning of the intelligent lighting melee, how can we stand out and survive in the fierce competition and win the market commanding height?

For smart lighting, lighting is only a function, and the real meaning of intelligence lies in the system. Lighting is only a sub-category of intelligent systems, and the scope of smart systems is far greater than that of lighting.

Wu Jie, general manager of Shenzhen Delip Optoelectronics Co., Ltd., said that if lighting companies come across as smart systems and can analyze the advantages and disadvantages, complement each other, and integrate resources, this has room for development. However, if a purely intelligent system enterprise is involved in the lighting industry, its focus will be on lighting, and it is inevitable that it will not do well. Therefore, there is not much prospect for companies that do intelligent systems to enter the lighting industry in the short term.

Lighting companies must grasp the opportunities, the core point is to use smart lighting to support intelligent lighting. At present, smart lighting is relatively mature in the most simple dimming color temperature and wireless control, and the market has a wide range of needs. Enterprises can quickly seize this part of effective demand and complete large-volume shipments. However, this is definitely not the end point. In terms of more powerful intelligent control, especially in terms of product standardization and interface standardization, LED lighting companies need to invest a lot of effort to develop, and stand at the commanding heights of intellectual property, this is the biggest engine in the future market. . Therefore, with the current simple smart lighting applications to complete the accumulation of capital, and product shipments, the income brought about by this investment into long-term product development, can only stand out.

For most domestic companies, they should keep abreast of market trends while focusing on areas where they are good at. Some companies with financial strength can carry out timely integration of upstream and downstream. Under possible circumstances, Internet companies, LED chip manufacturing and packaging companies, and lamp manufacturing companies can cooperate to develop a relatively complete platform and industrial ecosystem.

Smart lighting is the key to intelligent lighting

Smart lighting has two important application directions. One is public lighting such as lighting of roads and tunnels, and the other is home lighting. There are great differences in the requirements for the two different application directions mentioned above. At present, many intelligent companies in the field of public lighting are doing, and there are also many excellent and mature applications. However, one of the reasons for this is that the lack of a single one has allowed local governments, enterprises, and users to accept and benefit from it. Innovative business model.

Xu Jun, general manager of Tianye Light's product design department, believes that there is currently great potential for intelligent home lighting, and it is no exaggeration to say that whoever has the right to speak in the living room's smart access interface is the right one. The future of the huge home smart market initiative.

In the field of smart lamps, many manufacturers have introduced LED lamps that can be tuned by color or wirelessly controlled by Wi-Fi.

However, we have also seen that some of the technologies and prices that exist in smart lighting have constrained their rapid development. As Fang Haiming, deputy general manager of Shenzhen Dordod New Energy Technology Co., Ltd. and director of LED technology, said, it is necessary to formulate a unified industry standard for LED smart products, and always take quality as the foundation, constantly improve their own technology, reduce costs, In order to maintain the industry's benign and long-term development.

Different industrial chain positions determine different ways of participating. Smart lighting, how to implement the channel layout?

Smart lighting in the industry has been repeatedly mentioned, but the proportion of sales in the market is not large, according to some lamps City staff introduced smart lighting products are now introduced to consumers or more of a class of dimming, and this year has emerged a lot This type of product is generally adjusted using a remote control. Among them, a small portion can connect to a mobile phone via Bluetooth and play music. However, it is rarely possible to directly use mobile phones for dimming, and it is difficult to find products that can use remote control in general lighting stores.

On the other hand, smart lighting has a certain application in the invisible channel, especially the designer channel. Some designers revealed that many designers nowadays have the consciousness to promote smart lighting, and in the actual operation process, such as some high-end decorative designs, they will recommend intelligent lighting products to the owners, use the color adjustment and time adjustment. Light and other humanized controls open up an era of home lighting. This kind of application is now widely used in high-end residential or commercial lighting in second-tier cities, but the penetration rate of small and medium-sized cities has yet to be improved.

Wang Ke, the design director of Beijing Loxit Lighting Design Consultant Co., Ltd., believes that smart lighting is basically used in projects currently under design. Whether it is families or offices, hotels, hospitals, etc., smart design is The most convenient service now.

At present, the smart lighting market environment has taken shape, and market competition is no longer just a competition of channels, has developed into an overall competition. If companies only exert power from a certain port of marketing, products, services, etc., they can no longer meet the development needs. Lighting companies must clearly understand their own core values ​​and existing resources, and rely on the actual situation of smart lighting to fully develop their capabilities through marketing, product R&D, marketing, and back-office supply, and supplemented by an effective channel model. To achieve sustainable corporate development.

With the change of people's lifestyle and the progress of the times, the value level, emotional level, and lifestyle level of smart cities are also enlarged. The premium of smart lighting brought by such amplification will inevitably need to be updated and more competitive. Marketing channels to present, this is the reason why today's e-commerce channel rises in a new era. The initial layout of smart lighting products, how to choose their own channels, it is worth pondering.

Undoubtedly, the future of intelligent lighting is indispensable. Whether it is a business or a distributor needs to do, it is to use a grounded gas product and a series of supporting facilities to open up this application market and intelligent lighting.