Jingke Electronics: Seize the new market for flash lighting

According to statistics, in 2014, China's smartphone users were close to 500 million, and the penetration rate of smart phones has reached 50%, and the penetration rate of LED flash in smart phones has reached 100%. According to industry survey data, the number of global smartphone shipments will exceed 1 billion units in 2014, and each smartphone is equipped with 1~2 Flash LEDs. In 2013, the global Flash LED shipments totaled 10.29. Billions, it is estimated that shipments in 2018 will reach 2.074 billion. Looking ahead to 2018, the overall Flash LED revenue and output value will grow from $561 million in 2013 to $764 million.

Indeed, the LED flash market has been dominated by Philips Lumileds, Osram, Everlight Electronics and Samsung in the past few years. It is divided into two camps, namely, OSRAM, Cree, Samsung, and Philips Lumileds and Nichia Chemical with vertical structure. With the continuous improvement of the technology of domestic packaging manufacturers, more and more enterprises have participated in it and began to grab market share.


As the only company in China that can mass-produce “no gold wire package” products and has been mass-produced for three years, Jingke Electronics has taken advantage of its own flip-chip welding technology and “no gold wire packaging” research and development experience to cut into the LED flash market. At the end of 2012, a white LED product designed for flash applications was introduced. The Flash LED light source “Easy Flash E-Flash LED” has been updated to the third generation.

At present, Jingke Yixun E-Flash LED has successfully entered the supply chain of mainstream mobile phone manufacturers such as TCL and Huawei. Jingke Electronic Products Director Wei Nengeng said, “In the past, the flash market was dominated by foreign brands because the application terminals were guided by foreign brands, that is, they entered the market earlier. To enter the flash market, products must meet high performance requirements. And long-term stability and reliability, after a long period of exploration and development, the performance of domestic manufacturers has been consistent with other foreign brands, and even better in brightness. In addition, the flash is mainly used on mobile phones, compared to the display used by domestic LED manufacturers, Lighting, backlight and other fields belong to different industries. Clients need time to understand domestic LED companies, and product certification introduction also requires a process. Domestic LED companies must maintain high investment in research and development to match the customer's evolving requirements, while having a long-term Psychological preparation for combat."

In the future, LED mobile phone flash is not only a comprehensive cost and performance contest, but also the interaction of LED light source manufacturers, mobile phone manufacturers and mobile phone users. It is the value of comprehensive solutions. As the global smartphone market continues to grow, the market share of Chinese branded mobile phones has increased significantly year by year. Jingke Electronics will continue to take advantage of the technology advantages of gold-free packaging, and will look forward to more interaction with mobile phone manufacturers and mobile phone users in order to develop a more perfect mobile phone flash product and provide customers with a complete set of module solutions for mobile phone flash. At the same time, it also provides a more superior camera experience for mobile phone users. (This article is submitted by Jingke)

About Jingke: , 020-34684299

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