The 7th China International Medical Electronics Technology Conference (CMET2014) was held in Shenzhen, Beijing, Shanghai and Chengdu on August 7-8, August 12, August 15, and August 19, 2014. 2014 was recognized as the first year of the booming wearables, so this meeting is significant.
According to the latest forecast of the Tuoba Industrial Research Institute, global wearable consumer electronics shipments will reach 39.3 million units in 2014, an annual increase of 49.32%, while in 2015, it will ship 65.7 million units, an increase of 67.1%.墣 further pointed out that wearable devices are the fastest growing in the three major applications of medical home care, infotainment related and sports and fitness, and also occupy the largest market share.
With the aging social problems, all major technology companies have cut into the health management market. In addition to the development of wearable device technology and products, many large companies are also exploring communication network services, medical services, etc. to find and find business models that can really promote the development of wearable device products market.
Currently, Apple launches HealthKit and health and fitness services, and shares relevant data apps through HealthKitAPI to provide integrated iOS8 health data, which is stored in user smart phones and will be extended to wearable devices in the future.
At its I/O Developers Conference, Google released a preview version of the new GoogleFit sports management platform, which will integrate various fitness wear devices in the future, and provide unified management of third-party sports app data to provide comprehensive sports and health control. In addition, in order to meet the growing demand of doctors for Google glasses, Google glasses are seeking to enter hospitals and clinics across the United States, California electronic case company Drchrono developed a new application for the device, and called it the first "wearable case." The software can be used to record the results of the consultation or the operation with the consent of the patient. Relevant videos, photos, and notes can be stored in the patient's electronic case, or in the Cloud Storage and Collaboration Services Box, which the patient can consult when needed.
Technology giants pay attention to many parties to start investing
Under the influence of two international technology giants, various smart watches, smart bracelets, smart glasses and so on developed by global technology companies have invaded the medical field. Domestic millet, 360, fruit shell network, marriage and love website Century Jiayuan, etc. have begun to get involved in this field.
For new things, people always have high expectations for its prospects. They are optimistic that wearable medical devices will have a huge impact on the traditional medical industry and medical device industry. However, with the gradual exposure of problems such as serious homogenization, price confusion, and insufficient technology, its development still has a long way to go.
As an emerging industry, wearable medical devices have described unimaginable technology blueprints, such as monitoring brain data tracking emotions, health data, and more. At present, more than a dozen types of wearable medical devices have been introduced in China, such as smart thermometers, smart bracelets, and smart oximeters. Huawei and Xiaomi have set up specialized business units to prepare for the field of wearable medical treatment.
At the same time, APP software has become an important platform for the active user community. This year, the company has tens of millions of active users, and has jointly launched smart thermometers and smart scales with Ruiren and PICOOC. Users can quickly get nearly 10 kinds of physical health indicators including fat content, moisture content and muscle mass after using smart products. At the same time, with the support of data analysis engine, they can receive analysis reports and health advice.
Previously, Daxie CEO Chai Ke publicly stated that the development and imagination of wearable devices is huge. In the field of health care, Daxie relies on the big data platform of its own APP to expand the medical field, through other industries such as hospitals and insurance. Cross-border business cooperation, launching more professional medical value-added services.
Bao Laite chairman Yan Jinyuan said that there are two main types of companies that can wear wearable medical equipment: one is an innovative company, they usually speculate on the concept and attract venture capital financing, but most of them can’t do it. The other is a traditional enterprise that focuses on the industrialization and directional decision-making of wearable devices and considers whether it can make money. As a result, the former often chooses some entertainment-grade medical equipment, while the latter chooses professional-grade medical equipment.
“If you think that fashion is the most important in product positioning, you should choose a fast-moving consumer such as a bracelet. The appearance is attractive, and the cycle of changing styles is very short. If you want to do professional and technically high medical products, you need to go through a long time. R & D, qualification certification, but these products are often more accurate, better medical results." Yan Jinyuan said that analysis.
Health insurers are also taking action to work with wearable technology companies, startups in the healthcare industry, and other companies to provide incentives for customers to connect applications and devices to their insurance plans. In the United States, there are already some health insurance companies that try to provide wearable medical devices to users for free. At the cost of the user, the user must agree to provide the data collected by the device to the insurance company. Insurance companies pay to purchase this data, through which they can analyze the user's living habits as a basis for adjusting the relevant premiums. In Europe, insurance companies buy wearable devices such as bracelets to customers, and monitor the health of customers in a long-term and real-time manner to reduce the chances of customers taking medicine, entering hospitals, and performing surgery, thus reducing the cost of company compensation.
In China, there are also some companies that are eager to move. The APP platform “Le Dynamics†cooperates with Metropolitan Life Insurance, and users can exchange the music power points obtained through sports for the corresponding insurance products. Yan Jinyuan also said that he will cooperate with insurance companies in the future.
It seems that the collection of medical big data through hardware and the innovative profit model represent a future direction for wearable medical devices.
ABI expects that by 2017, applications for remote patient monitoring and online professional medical care will account for 20% of the wearable wireless device market. Some analysts believe that fitness and medical wearable devices will account for 60% of the wearable device market if extended to the entire health sector.
IMS, a world-renowned medical consultancy, predicts that by 2050, one out of every five people in the world will be over 60 years old. Hypertension, late-onset diabetes, heart disease and other chronic diseases that need to be monitored will become the driving force for demand for wearable devices. .
Good development prospects, technology and capital are short-board
In Yan Jinyuan's view, wearable medical care is an industry that has to be invested for a long time. Under the new concept of big data and fan economy, the wearable device with cool appearance can indeed attract some consumers to buy in a short time, but impulsive consumption can not produce continuous purchasing power, and users who have already purchased will not continue and long-term. Wear it.
According to the current technical capabilities, it is difficult to have a wearable device that integrates all functions in a short period of time. In the future, wearable medical devices must be deeply rooted in the subdivision.
At present, most wearable medical devices on the market have achieved some health data collection, such as heart rate, exercise volume, sleep time, etc., but they have not done enough in data system management and potential value mining. An industry observer said that the principle of smart bracelets is similar: the built-in accelerometer calculates the number of steps of the user, the activity level of the day, and publishes the data to the mobile APP. In order to achieve differentiation, we must first work hard on the hardware, make the hardware comfortable, have a long battery life, and then find a breakthrough in portability and appearance. The second is to add a sensor that can measure more physiological indicators. This is no hardware. The Internet company that develops experience is awkward; the third is the integration of back-end data to reuse the collected data. "More users want an application that can guide their behavior, not just a data curve description. But this is a high demand for manufacturers. If you want to cut into the medical field, you need powerful chips, algorithms, medical technology and professionalism. The team is supporting."
Of course, there are already some manufacturers that are exploring the value behind the data platform, that is, smart wearable devices can't just earn value by selling hardware. The future mobile Internet is more about finding profitable points in value-added services and services. This kind of thinking is to learn from traditional medical monitoring equipment. The data collected by users using wearable devices is interpreted by doctors, and the equipment is to be hospitals and medical research institutions that collect a large amount of patient data and professional diagnostic data.
That is to say, if the wearable medical device can play the role of health management, it will be easy to integrate with smart medical and mobile medical care. However, the premise is that the health indicators of hardware monitoring can be directly used by doctors for clinical use, which puts a "medical level" requirement on the hardware technology of wearable devices. Fortunately, medical device companies and Internet technology companies with professional technical backgrounds are working hard to get through this industry chain, and technological changes and industry integration will soon come.
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