A new look at the retail space, Philips Lumileds' white technology is eye-catching

San Jose, Calif. – Philips Lumileds today announced the launch of its patented CrispWhite whitening technology, which is another breakthrough in its product portfolio. The use of this technology makes the white look brighter and more vivid, while allowing for a variety of colors. The appearance is more full. LUXEON CoB, with CrispWhite technology, will change the rules of the rules for retail lighting downlights and spotlights to create more attractive merchandise displays.

Proper lighting is at the heart of the perception and evaluation of goods. It is the key to strengthening the brand and highlighting the products on display. It is also the key to creating space and allowing shoppers to stay and watch. Using CrispWhite technology, all colors, including white, give the best saturation, just like natural white light. Unlike ceramic metal halide (CDM) solutions, LUXEON CoB with Crisp-White technology is instantly illuminated, which is a compelling advantage in retail lighting applications.

“CrispWhite technology really provides the long-lasting light quality of retailers,” said Eric Senders, director of product line at Philips Lumileds. “The owner told us that CDM light sources are really good at warm colors, but they are more willing to save energy and adopt Longer life LEDs.” Like CDMs, the new CrispWhite white LEDs maintain high color rendering, bringing pure white by using the second peak of the blue spectrum. This approach creates the best lighting for retail displays.

LUXEON CoB with CrispWhite technology offers a wide range of lumen specifications from MR16 and PAR lamps (800 lumens) to 70W and 100W CDM (7000 lumens). (This article is contributed by Philips Lumileds Lighting Company)

Learn more about LUXOEN CoB with CrispWhite technology and its associated drive and optics solutions at and

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